DSpace

Benue State University Institutional Repository

 

Benue State University Institutional Repository >
Faculty of Social Science >
Mass Communication >

Please use this identifier to cite or link to this item: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/262

Title: BROADCAST MEDIA COVERAGE OF SELECTED POVERTY REDUCTION PROGRAMMES AND THEIR IMPACT ON THE AUDIENCE IN NORTH CENTRAL NIGERIA
Authors: OCHUOKPA, PATIENCE
Keywords: BROADCAST MEDIA, COVERAGE, SELECTED, POVERTY REDUCTION, PROGRAMMES, IMPACT, AUDIENCE, NORTH CENTRAL, NIGERIA
Issue Date: Dec-2017
Abstract: This study examined broadcast media coverage of selected poverty reduction programmes, and their impact on the audience in North Central Nigeria. The study is anchored on the agenda setting theory, with development media theory and social marketing theory as supportive theories. Content analysis and survey were the research design adopted. Coding sheets and questionnaire were instruments for data collection. Findings from the study show that broadcast media in North central Nigeria were involved in the coverage of the selected poverty reduction programmes, and that audience in North Central Nigeria were aware of broadcast media coverage of poverty reduction programmes. Further findings from the study were that broadcast media messages on poverty reduction programmes have not substantially impacted on the audience in North Central Nigeria, as findings revealed that majority of the respondents did not believe the broadcast media messages on poverty reduction programmes as most of the respondents considered those messages to be political propaganda. They also believe that airtime allotted for poverty reduction messages were limited, with no priority given in news placement. Based on the findings, the study concluded that broadcast media in North Central Nigeria have only succeeded in exposing the audience to the existence of the selected poverty reduction programmes, which however, have not impacted on the beliefs of the audience in North Central Nigeria. The study therefore, recommends, among others, that broadcast media in North Central Nigeria should show more commitment to the coverage of poverty reduction programmes; through increased frequency of coverage, increased airtime and giving priority to placement of poverty reduction programmes: that broadcast media should not allow political pressure from the government or other extraneous influence to affect their professional judgments in the discharge of their duties.
URI: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/262
Appears in Collections:Mass Communication

Files in This Item:

File Description SizeFormat
PATIENCE OCHUOKPA THESIS.pdf1.1 MBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback