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Please use this identifier to cite or link to this item: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/308

Title: APPRAISAL OF THE CONTRIBUTIONS OF BROADCAST MEDIA TO NATIONAL INTEGRATION IN NIGERIA
Authors: KUSUGH, TERNENGE
Keywords: APPRAISAL, CONTRIBUTIONS, BROADCAST, MEDIA, NATIONAL INTEGRATION, NIGERIA
Issue Date: May-2018
Publisher: None
Citation: None
Series/Report no.: None;None
Abstract: This study: Appraisal of the Contributions of Broadcast Media to National Integration in Nigeria, sought to investigate how the broadcast media have contributed to national integration and the extent to which such contributions have enhanced audience knowledge about the integration of Nigeria. Social Responsibility Media Theory anchored the study, while Development Media Theory, Agenda Setting Theory, and Neo-functionalism Theory supported the Social Responsibility Theory. Descriptive survey research was adopted as the design for this study while structured questionnaire and interview as well as in depth interview were used as the research instruments for data collection. Descriptive and inferential statistics were used to analyze the data while Pearson Product-Moment Correlation Coefficient (R) was used to test the null hypothesis of the study. Findings revealed that through the functions they performed, the broadcast media have made great contributions by raising public knowledge and understanding about the need for political, socio-cultural, economic and religious harmony for the overall integration of the nation. This the broadcast media do through the use of different programme strategies but lack of in-depth and investigative reporting have reduced the desired impact of such strategies on the audience in towards the achievement of the national integration. Similarly, although the broadcast media have made great contributions to the integration of the country, such contributions have not been genuinely enough or adequate to take the nation to the desired level of integration that will subsequently lead the country to the destination of sustainable and sufficient peace, unity and development. The National Broadcasting Commission (NBC) plays very crucial roles in monitoring and regulating the broadcast media for professionalism but such contributions by the commission so far have not been genuinely enough to compel the nation’s broadcast media in attaining the level of professionalism desired to lead the country into the desired destination of national rebirth. Furthermore, the challenges the broadcast media faced prevented them from achieving the desired success in broadcasting for national integration in Nigeria. The result of the null hypothesis further justified these findings that “although there was a relationship between the broadcast media and national integration in Nigeria, such relationship was not significant enough to lead the country to a desired destination of national rebirth and integration.” The study, based on the findings concluded that the broadcast media are very instrumental in the integration of the nation but inappropriate utilization can prevent the broadcast media from leading the nation into the destination of complete and desired national rebirth and integration. That is why the study recommended that to lead the country like Nigeria into the desired and prosperous destination for national rebirth, the broadcast media must eschew partisanship; involve more in depth, analytical and investigative reporting, be monitored strictly by the National Broadcasting Commission, and be overhauled totally for greater outcomes in broadcasting for national integration in Nigeria.
URI: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/308
Appears in Collections:Mass Communication

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