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Please use this identifier to cite or link to this item: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/533

Title: AN EVALUATION OF THE APPLICATION PUBLIC RELATIONS PRACTICE OF SELECTED TERTIARY INSTITUTIONS IN BENUE AND NASARAWA STATES
Authors: CHIAKAAN, GBADEN JACOB
Keywords: Evaluation, Benue, Nasarawa
Public Relations, Tertiary Institutions
Issue Date: Apr-2016
Abstract: This study entitled: ‘’An Evaluation of Public Relations Practice of Selected Tertiary Institutions in Benue and Nasarawa States” examined whether public relations is effectively applied in managing relationships between the selected institutions and their publics or not. The design adopted by the study was survey. The Social System Theory, the Transfer Process and Two-way Symmetric Models were adopted by the study. Data were collected through questionnaire. The questionnaire was administered on the institutions’ students, staff and host community members as key publics. To complement data obtained through the questionnaire, the study further collected data by conducting oral interview with eighteen key staff of the selected institutions. Data collected were analysed both quantitatively and qualitatively. Findings revealed that although the selected tertiary institutions in Benue and Nasarawa States recognise public relations, they do not apply it effectively in managing relationships with their publics. Due to the inability of the institutions to effectively apply public relations, therefore, they do not cultivate and sustain a very healthy and strong relationship with their publics. Furthermore, findings showed that even though there are numerous challenges facing public relations practice in the selected tertiary institutions, the major one is lack of support to public relations programmes by their managements. The study, therefore, concluded that public relations is not well understood by the managements of the selected tertiary institutions. The study recommended among others, that awareness programmes should be organised for managements of tertiary institutions by the Nigerian Institute of Public Relations, that managements of tertiary institutions should create independent departments for public relations and employ only trained and certified public relations personnel in them to carry out public relations activities.
Description: Public Relations in Tertiary Institutions
URI: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/533
Appears in Collections:Mass Communication

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