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Please use this identifier to cite or link to this item: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/534

Title: APPRAISAL OF COMMUNICATION STRATEGIES ADOPTED BY NATIONAL BUREAU OF STATISTICS FOR SOCIAL DEVELOPMENT OF WOMEN AND CHILDREN IN NORTH-CENTRAL NIGERIA
Authors: TARTSEA-ANSHASE, MERCY MLUMUN
Keywords: Appraisal, National, Bureau, Statistics, Women, Children, Nigeria
Communication Strategies, Social Development, North-Central
Issue Date: 2017
Abstract: This study appraised communication strategies adopted by National Bureau of Statistics for Social Development of Women and Children in North-Central Nigeria. Agenda-Setting theory anchored the study while the Framing theory supported. The study employed the survey design utilizing questionnaire and interview guide as instruments for data collection. Findings of the study show that NBS adopted only advocacy and media strategies in the conduct of Multiple Indicator Cluster Survey in monitoring and assessing the situations of women and children in North-Central Nigeria. Also, findings indicate that the communication strategies applied were found grossly inadequate and had very low influence in the conduct of the survey. Further findings reveal that constraints to adoption of communication strategies were inadequate communication, low exposure to the media used, poor communication system/design, neglect of communication strategy and funding. Based on these findings, the study concludes that communication strategies were under-utilised because they were not top priority, insufficient and had very low influence in the conduct of the survey for the purpose of monitoring and assessing the situations of women and children. The study therefore recommends among others that NBS and its collaborating partners should provide funding for communication, to make concerted efforts at communication design for different stages of MICS while coordinated, extensive and aggressive approach is required in order to achieve its goals and objectives. NBS should also carter for communication needs of diverse populations and bridge the communication divide existing in certain locations. This way, the communication strategies and indeed, the entire communication process can be managed properly to achieve resounding success in the generation of quality data in future which will be used to measure social development goals relating to women and children.
Description: Communication Strategies for Social Development
URI: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/534
Appears in Collections:Mass Communication

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