DSpace

Benue State University Institutional Repository

 

Benue State University Institutional Repository >
Faculty of Social Science >
Mass Communication >

Please use this identifier to cite or link to this item: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/576

Title: PRACTICE AND CHALLENGES OF PUBLIC RELATIONS IN FEDERAL GOVERNMENT AGENCIES IN NIGERIA: THE CASE OF NAFDAC AND JAMB
Authors: GEGE, DOOFAN REGINA
Keywords: PUBLIC RELATIONS, AGENCIES
NAFDAC, JAMB
Issue Date: Jan-2020
Publisher: NONE
Citation: NONE
Abstract: This study, “Practice and Challenges of Public Relations in Federal Government Agencies in Nigeria: The Case of NAFDAC and JAMB” investigated the way NAFDAC and JAMB employed Public Relations, the impact of the practice on the growth and stability of the two agencies and the challenges there in. Anchoring the study was the Excellence Theory, while Systems Theory and Two-Way Symmetric Model supported the excellence theory in anchoring the study. Survey research design was adopted while questionnaire and oral interview were used as the research instruments for data collection. Quantitative data were analyzed using descriptive statistics while qualitative data were clustered into themes and analyzed through analytical and interpretative methods. Multivariate frequency tables and SPSS were used for data analysis. Findings revealed that Public Relations as a communication tool is used by the JAMB and NAFDAC even though both agencies positioned public relations as an appendix of the another department and not as a department of its own. Finding also revealed that the use of public relations by JAMB and NAFDAC have positive impact on their relations with the media, events organisation/management, crisis management, publicity and relations with the community to a great extent, thereby, contributing significantly to their growth and stability. The study however envisaged some challenges in the practice of public relations in the two agencies such as difficulties in getting experienced professionals, inadequate budgetary provisions, and inadequate involvement of practitioners by the agencies in some management decisions. The study concluded that despite some challenges in the practice, public relations is a vital communication tool that its practice is well recognized and useful among modern organizations as it helps them to achieve their desired objectives and contributes to their growth and stability as evident in this study. The study recommended therefore, that Organizations, particularly Federal Government agencies like the NAFDAC and JAMB should continue to involve Public Relations practice in their operations since it is still empirically proven to be a relevant tool in the operations of modern agencies/organizations. But to be more vibrant in the discharge of its desired responsibilities, Public Relations should operate as a department of its own and not an appendix to another department.
URI: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/576
Appears in Collections:Mass Communication

Files in This Item:

File Description SizeFormat
Dr. GEGE COMPLETE THESIS.pdf1.06 MBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback