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Please use this identifier to cite or link to this item: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/617

Issue Date: Nov-2018
Publisher: NONE
Abstract: This study: Analysis of News Frames in the 2015 Presidential Elections in Nigeria: sought to identify the frames used in the coverage of the elections and determine the dominant frames, the prominence given the stories, how in-depth were the stories treated, the sources relied upon to report the stories and the implication of the frames on the democratization process in Nigeria. The study used Framing Theory and the Agenda Setting Theory as a guide. The study used the quantitative content analysis method of data collection. Four national dailies were randomly selected for the study; The Nation, The Guardian, Daily Sun and Daily Trust. The study period was five weeks from 1st march – 7th April, that was four weeks before election and 1 week after elections, where 152 editions were coded .The study identified nine working frames; conflict, consequences, episodic, game, human interest, issues, morality, personality and responsibility frames. The findings of the study revealed that the game frame was the dominant frame used in the coverage of the elections. The implication of this kind of frame on the democratization process is that, if a serious exercise like a presidential election where the overall welfare of a nation is being decided is portrayed as a game of stakes not emphasizing issues of policies, then citizens will develop apathy towards participating in election in the future. The study recommends that media should emphasize issue based campaign, ensure core journalistic principles of objectivity and fairness. Further research should be done to investigate the reasons why the Nigerian media used more of game frames rather issue frames; comparative analysis should be done with developed nations and developing nations. Further research should also be done on individual candidates framing, to see if there is an effect of candidate framing on the outcome of elections. Other media platforms should be studied as well.
URI: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/617
Appears in Collections:Mass Communication

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