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Please use this identifier to cite or link to this item: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/716

Title: PERCEPTUAL INFLUENCE OF “NAFDAC AND YOUR HEALTH” ON THE FIGHT AGAINST COUNTERFEIT DRUGS IN MAKURDI METROPOLIS
Authors: FIASE, WINIFRED
Keywords: YOUR HEALTH, COUNTERFEIT,
PERCEPTUAL INFLUENCE
Issue Date: Aug-2019
Publisher: NONE
Citation: NONE
Abstract: The study examined the perceptual influence of “NAFDAC and Your Health” on the fight against counterfeit drugs in Makurdi metropolis. The study was anchored on the agenda setting theory. The study used survey research and in-depth interview with questionnaire and in-depth interview guide as instruments for data collection. Also, 400 respondents were sampled using a multi-stage sampling techniques and procedure. The study found that the format of “National Agency for Food Drugs Administration and Control [NAFDAC] and Your Health” on Harvest FM to be a discussion programme and other forms of programmes used in disseminating messages on the fight against counterfeit drugs in Makurdi Metropolis include jingles, Voice-pop, Live Healthy-a live programme, News commentaries and news. Also, the study found that contents of the messages on the fight against counterfeit drugs focused on NAFDAC registration number, tampering with expiry date, absence of batch number, absence of manufactured and expiry date. The study also found that “NAFDAC and Your Health” on the fight against counterfeit drugs were influential. It was also found that the ways “NAFDAC and Your Health” on the fight against counterfeit influenced audience in Makurdi metropolis included reduced incidence rate of buying counterfeit drugs; increased awareness of the cost of using counterfeit drugs; strong societal reactions against counterfeit drugs and support to public policy against dealers of counterfeit drugs. The study concluded “NAFDAC and Your Health” has not been able to achieve good success in the fight against counterfeit drug in Nigeria even with their intense efforts to do so. Some of the reasons are poor production facilities and interruption in broadcast as well as poor signal. The study further recommended that interested researchers, groups or government agencies could embark on a similar study on how radio programme has contributed in the campaign against counterfeit drugs in other states to either reinforce or debunk the findings of this study.
URI: http://bsuir.bsum.edu.ng:8080/jspui/handle/11409/716
Appears in Collections:Mass Communication

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